Liam Watson, your everyday Newcastle bloke had a vision to create a Milkshake which not only tasted great but also had great ingredients. So Watson went on to combine his love for Milkshakes with his ‘canny’ personality and created something that had never been done before – a milkshake created from 100% natural ingredients.

Growing up Watson, just like most kids, loved Milkshakes, however he soon came to realise that there is little if anything beneficial for your health in any standard Milkshake on the market, and this is how the inspiration for ‘Canny’ was sparked.

Watson’s idea to create a delicious milkshake with all natural ingredients started in his very own kitchen. He made it, drank it, loved it and then began producing it in larger quantities. He explains that the areas where the most artificial ingredients occur are in the colouring and the thickness, by finding a natural alternative to these factors, Canny was able to succeed where other products failed health wise.

Coming from a background in manufacturing herbal medicine, Watson had the experience and knowledge up his sleeve to make his product the best and most natural Milkshake on the market. Canny currently has four flavours; Chocolate, Banana, Vanilla and Strawberry. Each milkshake contains real fruits and vegetables, 40% of your RDA of calcium, locally sourced milk and 11 grams of protein. The thickeners used come from only plants and the colouring comes from purely fruits and vegetables.

Watson refers to his Milkshakes as being “always canny, never nasty”, as it contains a completely transparent and short ingredient’s list with no hidden nasty or artificial products.

Canny is now the most natural flavoured milk on the market and can be purchased from several stockists through the UK.

Watson’s innovative process of developing and producing his Canny Milkshakes is considered as Research and Development, and as a result he is eligible to obtain a significant rebate on R&D expenditure. The available tax relief on R&D activities is very generous, to find out more contact a Swanson Reed R&D specialist today.