In the digitally connected world that we live in today everything around us comes to life in some way and this is exactly how the concept of EVRYTHNG came about. In 2012 a platform which connects any physical object to the internet was established by a bunch of young entrepreneurs. The company’s mission was to connect every product to the web, from the clothes we wear, the cars we drive and the drinks we drink. Each product would receive its own unique, real-time identity and from this an industry loT Smart Products Platform could be established to make our products smarter.
EVRYTHNG has the ability collect and manage digital information associated to smart products and smart packaging such as, warranty information, entertainment content or virtual representation that can be tracked in real-time for logistics purposes.
With EVRYTHNG every product can be more intelligent, interactive and trackable by being connected to the internet. This innovative platform makes it easy to manage your products in a way that has never been done before, using live data flowing to and from physical things.
EVRYTHNG believes that the right loT technology, brought together in the right way has the power to make companies smarter. Additionally it will greatly improve customer experiences and help build real-time collective problem-solving capabilities at a time when the world needs it most.
Since the company’s launch, it has attracted investment from Cisco, Samsung Ventures, Atomico and BHLP LLC. It has collaborated with major brands such as Coca-Cola, Diageo and Mars in multiple regions and has built a partnership with GOOEE to build a smart lighting system and Avery Dennison to make smart packaging labels.
EVRYTHNG’s innovative process of making products smarter is considered as Research and Development and as a result the company is eligible for a significant rebate on its R&D expenditure. The available tax relief on R&D activities is very generous, to find out more contact a Swanson Reed R&D specialist today.