Social media is all over the internet and where people navigate to so do brands. A  company which has effectively figured out a strategy to turn viewer and customer information into insights for business strategies is Brandwatch.

Brandwatch is a social media intelligence monitoring system founded in Brighton in 2007. The platform reads and summarizes web discussions about brands, people and products offering marketers a portfolio of social and content marketing technologies to help fuel smarter decision making around the world.

The innovative Brandwatch analytics software gathers millions of online conversations every day and provides users with the tools to analyse them, assisting marketers of admired brands and agencies to make smart and insightful business decisions driven by real data.

Currently Brandwatch is used by an extensive amount of brands and agencies around the world including Unilever, American Airlines, Whirlpool, Asos, Walmart, British Airways and Dell.

Brandwatch teaches businesses about their customers by revealing key consumer insights to drive product innovation, stay ahead of competition and gain instant access to customer conversations from every corner of the public web as they happen. The software also teaches businesses which information actually matters and how to react effectively by implementing successful marketing strategies.

The concept of Brandwatch and the software associated to creating such an innovative platform is considered to have significant Research and Development (R&D) components. The company is therefore eligible for a significant rebate on its R&D expenditure. The available tax relief on R&D activities is very generous and should be utilised, to find out more contact a Swanson Reed R&D specialist today.