The innovative food delivery service ‘HelloFresh’ has taken the hard work and planning out of cooking healthy and fresh meals. Whether you are a vegetarian or an omnivore, cooking for a family or just yourself, HelloFresh has a meal plan for you.
Dominik Richter and Thomas Griesel launched HelloFresh in 2012 with the mission to solve the issue of people lacking in time and inspiration to cook delicious and nutritious meals from scratch at home. Each HelloFresh recipe is developed by in-house chefs and all the ingredients in the correct quantities are delivered to the customer’s home along with cooking instructions.
Six years on and the company is more successful than ever, with a valuation of roughly £1.6 billion and a staff head count of 1,400.
The latest venture for HelloFresh is teaming up with Yumble to launch healthy prepared meal services for the younger generation and introduce a market for children meal services.
HelloFresh has also recently stepped into the Christmas dinner market, launching its festive season box. The Christmas box contains ingredients for a full family dinner including roast turkey, pigs in blankets, rosemary potatoes, Brussel sprouts, garlic pancetta and a mixture of other delicious and nutritious fruits and vegetables.
HelloFresh continues to successfully take the stress out of healthy cooking and is effectively encouraging people to maintain and live a healthy lifestyle while still being able to enjoy their food choices.
Richter and Griesel’s innovative concept of HelloFresh supplying the UK with simple and convenient ways to cook fresh food is considered as Research and Development. As a result, the company is eligible to obtain a significant rebate on its R&D expenditure. The current available tax relief on R&D activities is very generous and should be utilised, to find out more contact a Swanson Reed R&D specialist today.