Ordering and sending flowers can be a timely process, however one company has managed to bring the simplicity and fun back into gifting flowers. Bloom & Wild is an online florist that simplifies the process of ordering and sending flowers, you don’t even need to be at home to receive them.
Founded in 2013, the London based company has developed an app and website which allows for flowers to be delivered through letterboxes. Each bouquet is packed by hand and has protective netting around the flowers to keep them in perfect condition throughout their journey. The flowers are sent in bud which means they last longer and can be delivered through the letterbox, which eliminates the need to wait around at home to receive them. Additionally each flower bouquet also comes with care tips and arrangement instructions to keep the flowers blooming for 7 days or more.
Aron Gelbard and Ben Stanway, co-founders of Bloom & Wild, say that the key to their success with their startup lies in understanding what their customers want, without this your innovation is simply a stab in the dark
Bloom & Wild’s inventive process of flower gifting is considered as Research and Development. As a result the company is eligible to receive a rebate on its R&D expenditure. The available tax relief on R&D activities is very generous and should be utilised by innovative companies, to find out more contact a Swanson Reed R&D specialist today.